The Power of Visual Storytelling

You only have a number of seconds in which to capture the attention of a potential client. Creating visually stimulating content is the key to making sure that your customer clicks through to visit your website, remains on your website and ultimately clicks the contact or buy button.

Utilise the power of Visual Storytelling for your brand.

Feature YOU in your images: allow your customers to understand your story and connect with you

Get personal: Share the behind the scenes of your business with your customers. Invite them into your world and let them feel a part of your business and let them share in your success!

Be original: Your brand should be as individual as you are. Share your authentic self with your customers.

You only have a number of seconds in which to capture the attention of a potential client. Creating visually stimulating content is the key to making sure that your prospect clicks through to visit your website, remains on your website and ultimately clicks the contact or buy button. There is a deluge of competition out there. You need to stand out and the very best way to do this is with visual storytelling. Our brains are wired to love beautiful imagery and to create a narrative from those images.

Once you have your images you can use them for everything and anything. Here’s some places that clients use their images;

  • Social media avatars
  • Social media posts
  • Headers and banners
  • Your website
  • Email signatures
  • Newsletters
  • Speaking pages and Marketing
  • Printed media such as newspaper articles, magazines etc

 

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