personal branding photographer

Headshot or Personal Branding Session? What’s the difference?

 

First impressions count. Get it right and your potential clients will read on and get to know you and your brand.

Headshot photography is about producing a one or a few images that can be used across the web and in brochures as a way for others to identify who you are and as a brief introduction. Personal branding photography is more than just a headshot or two. We produce lots of imagery with personality so that clients feel like they can get to know who you are and therefore connect with you and your brand ethos. This is so important because if a client views you as approachable, it means that a client is more likely to reach out and book your services.

Personal branding photography is about producing a collection of photographs with personality that communicates your personality, energy and brand story to your audience. It shows that you care about your image and how you are perceived.

Investing in a personal branding shoot is a great opportunity to end up with a great variety of portraits and professional looking creative imagery to use in your brand communications that will tie in perfectly with your brand’s palette. If you want your business to get noticed and stand taller than your competitors, personal branding photography will really help with this.

Is it time to elevate your brand for 2017? Get in touch today to book your personal branding session via my contact page here.

 

 
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The Power of Visual Storytelling

You only have a number of seconds in which to capture the attention of a potential client. Creating visually stimulating content is the key to making sure that your customer clicks through to visit your website, remains on your website and ultimately clicks the contact or buy button.

Utilise the power of Visual Storytelling for your brand.

Feature YOU in your images: allow your customers to understand your story and connect with you

Get personal: Share the behind the scenes of your business with your customers. Invite them into your world and let them feel a part of your business and let them share in your success!

Be original: Your brand should be as individual as you are. Share your authentic self with your customers.

You only have a number of seconds in which to capture the attention of a potential client. Creating visually stimulating content is the key to making sure that your prospect clicks through to visit your website, remains on your website and ultimately clicks the contact or buy button. There is a deluge of competition out there. You need to stand out and the very best way to do this is with visual storytelling. Our brains are wired to love beautiful imagery and to create a narrative from those images.

Once you have your images you can use them for everything and anything. Here’s some places that clients use their images;

  • Social media avatars
  • Social media posts
  • Headers and banners
  • Your website
  • Email signatures
  • Newsletters
  • Speaking pages and Marketing
  • Printed media such as newspaper articles, magazines etc

 

Personal Branding Photography with Jenni Defalco

Jenni Defalco is a luxury Makeup Artist and beauty advisor available in London, throughout the UK and in Europe. I’ve known Jenni for an awfully long time and I was so excited when she enquired about a personal branding photography session! Jenni’s airbrushing and general makeup artistry is amazing – she is so knowledgeable and so passionate about her craft she’s an inspiration to be around.

Here are some lovely words from Jenni about her experience:

“Having worked behind the camera for the past 10 years this was the first time I would be centre stage, the thought of having a branding shoot for the relaunch of my makeup business was slightly scary. All of this focus on me I didn’t want to come across as vain or self indulgent but after discussing my concerns with Hannah she instantly put my mind at ease.
She explained the importance of connecting with my customer base though professionally shot images and representing myself in the best light for my business. I nervously decided to take the plunge.
Before the shoot we discussed the feel for the shoot, the colours and locations we could use. Hannah even produced mood boards to help with my wardrobe planning and colour co-ordination. No detail was left to chance!
As the day of the shoot approached I felt confident in my clothing choices, I did my hair and makeup and headed to London for our location shoot. As the camera clicked away and Hannah encouraged me to come out of my shell I began to feel relaxed, comfortable and confident.
As we laughed and sipped coffee in beautiful surroundings the camera clicked away capturing images of myself in a way I had never seen before.
After the shoot the images were sent through for me to view. As I nervously opened the folder I was shocked at what I saw. The images were exactly what we had discussed. Soft and pretty with an approachable but professional feel.
As I scrolled through the images I had an overwhelming sense of self confidence, inspired to take my business to next level. I will be using the images in the redesign of my website and the feedback so far has been fantastic.
I would highly recommend booking your branding shoot with Hannah today,She was able to produce a selection of images that blew me away and it was a truly amazing experience!”

These are a few of my very favourites from Jenni’s personal branding photography session. You can see more photos from Jenni’s personal branding photography session in my portfolio by clicking here.

Do get in touch via my contact page if you would like to book a personal branding session for you and your business.

personal branding photography for luxury make up artist by luxepersonalbranding.com

personal branding photography for luxury make up artistpersonal branding photography for luxury make up artist by luxepersonalbranding.com

 

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